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A Simple Skincare Routine for Men

Taking care of your skin is important, no matter your gender. This can be a daily practice skipped over within men's daily routines. Statistics show that 62% of individuals follow a skincare routine once to twice a day, with 3 in 5 respondents spending 2-5 minutes on their routine. Many men forget to take care of their skin, or they just don’t know how. To get started, check out Cetaphil’s  skin care products to incorporate into your routine[1].

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How to start a men’s skincare routine:

With many products on the market, it can be hard to know the options best suited to your skin. With Cetaphil’s  skincare range, explore products that are dermatologist tested for sensitive skin, and defends against the 5 signs of skin sensitivity. Explore affordable products for the face and body, such as body washes, cleansers, moisturisers and sunscreens to make your skin look and feel its best. With products for acne-prone, combination, eczema-prone, normal and oily skin types, Cetaphil aims to cater for your skin's needs.

Skincare for men’s faces and the products to use:

Cetaphil understands that the face is delicate, with 50%-60% of men reporting some level of sensitive skin[2]. Sensitive skin can make you think twice when it comes to choosing skincare products, but with Cetaphil being dermatologist tested for sensitive skin and its ability to help defend against the 5 signs of skin sensitivity, begin your daily routine without worry. With dedicated product ranges tailored to 6 key skin types, including acne-prone, combination, dry, normal, eczema-prone and oily skin, begin and end your day with nourished skin. Below is a list of Cetaphil products to include in your routine and their skincare benefits.

Gentle Skin Cleanser ™ 


  • All skin types
  • Creamy formula that provides continued hydration, protecting the skin from dryness
  • The formula removes dirt, makeup and impurities
  • Contains essential vitamin E, pro-Vitamin B5 and hydrating glycerin to improve the resilience of sensitive skin
  • Defends against 5 signs of skin sensitivity 
  • Paraben free, oil free and fragrance free

Gentle Skin Cleansing Wipes ™ 



  • All skin types
  • Perfect for home, travel or after the gym
  • The mild formula doesn't strip the skin of its natural protective oils and emollients
  • Ultra soft and gentle 
  • Dermatologist tested and clinically proven to be gentle on sensitive skin
  • Hypoallergenic 
  • Contains essential vitamin E, pro-Vitamin B5 and hydrating glycerin



Daily Facial Moisturiser ™



  • All skin types
  • Light moisturiser to restore the skin's moisture barrier
  • Non-greasy, leaving skin feeling soft and hydrated 
  • Hydrates, nourishes and protects with UVA/UVB protection
  • Includes hydrating glycerin and antioxidant vitamin E and resorting vitamin B5
  • Paraben and fragrance free


Optimal Hydration(™) Healthy Glow Daily Cream ™

  • For dry or dehydrated, sensitive skin
  • Lightweight, non-greasy cream to hydrate the skin for up to 48 hours
  • Contains hyaluronic acid and niacinamide to soothe and replenish dry, dehydrated, sensitive skin
  • Features the exclusive Hyrdosensitiv(™) Complex with soothing blue daisy to deepen hydration


Sun SPF50+ Ultra-light Lotion ™  



  • Broad-spectrum
  • Suitable for oily skin
  • 4 hours water resistance
  • Oil free
  • Fragrance-free
  • Non-greasy
  • Doesn't block pores 
  • 4 hours water-resistant 
  • Broad spectrum
  • Contains essential vitamin E
Skincare for the body and the products to use:

It is important to implement a body skincare routine just as you would for your face. Cetaphil has created a range of products to incorporate within your routine. Categorised into key skin types, explore the acne-prone, combination, dry, normal, eczema-prone and oily skin products. With products dermatologist tested for skin sensitivity, enjoy nourished skin without irritation. Below is a list of products to incorporate within your routine and their skincare benefits to match your needs.

Gentle Cleansing Bar ™


  • For all skin types
  • Gently cleanses the face and body without over drying or irritating the skin
  • Contains 5 nourishing ingredients to cleanse without stripping or drying the skin
  • Dermatologist tested and clinically proven to be gentle on sensitive skin
  • Paraben free for a hypoallergenic formula 
  • Won't clog pores 
  • Contains hydrating glycerin, vitamin B3 and vitamin B5


Antibacterial Cleansing Bar ™


  • For oily or combination skin
  • Provides cleansing and antibacterial benefits
  • Won't block pores
  • Paraben free 
  • Hypoallergenic 
  • Dermatologist tested for sensitive skin


Ultra Gentle Refreshing Body Wash ™


  • For sensitive, dry skin
  • Contains aloe vera, pro vitamin B5 alongside a unique combination of moisturizers to leave the skin feeling clean, soft and replenished
  • Refreshing scent
  • Dermatologist tested and clinically proven to be gentle on sensitive skin 
  • Paraben free
  • Hypoallergenic
  • Won't clog pores


Optimal Hydration Replenishing Body Lotion ™


  • For dry or dehydrated, sensitive skin
  • Lightweight lotion containing hyaluronic acid, sunflower seed oil, pro-vitamin B5 and vitamin E
  • Hydrates the skin for 48 hours, leaving skin feeling silky soft and replenished
  • Contains exclusive Hydrosesitiv ™ complex with soothing blue daisy for deep hydration
  • Non-greasy and fast absorbing
  • Dermatologist tested and clinically proven to be gentle on sensitive skin 
  • Paraben-free and fragrance-free
  • Hypoallergenic
What order should my skincare routine follow:

For Face:

Step 1: Cleanse


The first step in a skincare routine is to cleanse. Leave the skin feeling fresh and nourished with Cetaphil’s range of cleansers. The Daily Exfoliating Cleanser ™ is suggested for all skin types, gently exfoliating the skin without causing irritation or dryness. If you are on the go look after your skin with Gentle Skin Cleansing Wipes ™ consisting of a mild formulation that won't strip the skin of its natural protective oils. Suitable for all skin types, this product is dermatologist tested and clinically proven to be gentle on sensitive skin. If you are after a deep cleanse, incorporate the Gentle Foaming Cleanser ™ into your routine. With a formula containing glycerin, pro-vitamin B5 and essential vitamin E, the skin can soften and won't be stripped of its natural moisture balance.


Step 2: Moisturise


 After completing your cleansing routine, it's time to moisturise. By moisturising, you provide the skin with long-lasting hydration that replenishes and protects the skin's moisture barrier from dryness. With Cetaphil’s range of core and specific skin type products, leave your skin feeling nourished and free from irritation with products dermatologically tested and marked appropriate for sensitive skin. Explore the range of moisturisers targeted for eczema-prone skin, dry to normal sensitive skin, dry to very dry sensitive skin, acne-prone skin and products suited to all skin types.


Step 3: Sun Protection


Sun protection is an important element that should be incorporated within your daily skincare routine. Applying sunscreen daily can help minimise your risk of skin cancer and damage. Whilst these are the obvious benefits, applying sunscreen can also assist with the anti-aging of the skin [3]. Cetaphil offers two forms of sunscreen for the highly active person or someone who runs errands every day. Perfect for everyday use, Cetaphil’s  Sun SPF50+ Ultra-light lotion ™ is a physical sunscreen perfect for everyday use. For those who are more active or what that extra bit of protection, Cetaphil’s Sun SPF50+ Kids Liposomal lotion ™ will keep you sun-safe. Both products are fragrance-free with a non-greasy formulation that won't clog pores, suitable for sensitive skin.


For Body:

Step 1: Cleanse


Just like your face skincare routine, the first step is to cleanse. Whether you are out and about or just heading to work, the body can sweat under clothing with a build-up leading to clogged pores. Cetaphil’s range of gentle body cleansers leaves your skin feeling clean and refreshed. Products are categorised to suit oily or combination skin, sensitive and dry skin, eczema-prone skin, oily skin and some to suit all skin types. Cleanse with ease using the Gentle Cleansing Bar ™ or Ultra Gentle Refreshing Body Wash ™ as a part of your shower routine. With both products, dermatologist tested the hypoallergenic formula won't block pores or irritate sensitive skin. The skin will be left hydrated with a combination of vitamin B5 and glycerin present in both products.


Step 2: Moisturise

 After cleansing your skin, moisturise the body with Cetaphil’s range of body moisturisers. Hydrate and nourish the skin with products in the forms of ultra-lightweight lotions, sprays, gels and moisture-rich creams. With products labeled dermatologist tested, feel assured sensitive skin won't be irritated. Clinically proven for long-lasting hydration, explore products specific to eczema-prone skin, dry to normal sensitive skin, and dry to very dry sensitive skin. For optimal hydration, explore the Optimal Hydration Replenishing Body lotion ™ or Optimal Hydration Body Spray Moisturiser ™, offering deepens dynamic hydration and defending against the 5 signs of skin sensitivity.


Step 3: Sun Protection



Just as mentioned to incorporate in your face skincare routine, it is important to incorporate sunscreen within your body skincare routine. Applying sunscreen daily can help minimise your risk of skin cancer and damage. Whilst these are the obvious benefits, applying sunscreen can also assist with the anti-aging of the skin [3]. Cetaphil offers two forms of sunscreen for the highly active or working person. Perfect for everyday use, Cetaphil’s Sun SPF50+ Ultra-light lotion ™ is a physical sunscreen perfect for everyday use. For those who are more active or what that extra bit of protection, Cetaphil’s Sun SPF50+ Kids Liposomal lotion ™ will keep you sun-safe. Both products are fragrance-free with a non-greasy formulation that won't clog pores, suitable for sensitive skin.

When should I start my skincare routine:

You can start your skincare routine at any time. After you have determined the products best suited to your skin needs and the type and laid out a plan, implement the routine. With some Cetaphil products, you may be able to feel the difference in as little as 2 hours. Consistency is the key to long-term results.

Skincare for those who are Eczema-prone:

Implementing a skincare routine when eczema-prone can be tricky and irritating, but with Cetaphil's eczema-prone product range, skincare is made easy. Currently, Cetaphil offers two products specific to eczema-prone needs. The PRO Eczema Prone Skin Restoring Moisturiser ™ containing Filaggrin Technology ™ and Cetaphil Pro Eczema Prone Skin Restoring Body Wash ™ containing a Filaggrin complex provides soothing relief for dry, itchy skin. The specialised body wash is fragrance-free, soap-free and paraben free, making it suitable for those who are hypoallergenic. With an endorsement by the Eczema Association of Australasia, the skin replenishing moisturisers won't clog pores or irritate skin with its hypoallergenic formula. With both products dermatologically tested, you can worry less about skin irritation and enjoy the feel of nourished skin.

Skincare for those who are Acne-prone:

Ensuring that your skin care products won't prompt acne-prone skin can be challenging. Cetaphil has created a product range for those who suffer from acne-prone skin. The Cetaphil Pro Acne Prone Oil-free Facial Moisturising Lotion SPF25 ™ and the PRO Acne Prone Oil Control Foam Wash ™ enjoy soft, nourished skin without the worry of skin irritation. With a fragrance-free and oil-free formula to provide a non-comedogenic experience, enjoy nourished skin with the specialised moisturiser. Keep sun safe with broad spectrum UVA/UVB protection built within the lotion. Minimise acne with the oil control foam wash, consisting of a paraben-free, hypoallergenic formula that won’t block pores.

[1] RESEARCHIFY_DecPR - Cetaphil Consumer Study 03172022 (002) - Read-Only

[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6533878/

[3] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6773941/